Woodstock '99 Revenue Projections Displayed On Multi-Colored, Laminated Boards Somewhere In L.A.

LOS ANGELES—Revenue projections for Woodstock ’99 were recently displayed on laminated, multi-colored boards somewhere in L.A., it can safely be assumed. “Success of previous Woodstock ventures combined with media interest in the festival’s 30th anniversary spells maximum name recognition for Woodstock in the year 1999,” a man wearing a suit probably said while standing at the head of a 12th-floor glass-walled conference room in one of those big office buildings there. “The soundtrack album in particular shows potential for high returns in both urban and suburban markets.” At the same time, 3,000 tie-dyed Woodstock ’99 T-shirts were being manufactured in one of those Indonesian factories.