Pizza Hut is developing a “subconscious” pizza menu based on eye-tracking technology that works by showing diners a selection of toppings, measuring how much time their eyes linger on specific ingredients, and then generating a pizza the person can either accept or change. What do you think?
“I knew there would come a time when Pizza Hut would know me better than I know myself.”
Devin Karp • Hand Stamper
“I don’t know about this. My subconscious has never been very good at pairing flavors.”
Eloise Jergens • Classroom Assistant
“I hope my eyes look at the pepperoni. That’s my favorite.”
Brian Kraft • Personal Driver
