Pepsico Marketing Mix-Up Results In $300 Million Lemon-Lime Doritos Campaign

PURCHASE, NY—Pepsico executives are blaming “interdepartmental miscommunication” for the recent $300 million rollout of “Citrus Blast” lemon-lime Doritos. “Apparently, there was some sort of marketing mix-up, resulting in a spectacularly unappealing snack chip,” said Pepsico director of product development Jim Schumann, apologizing for the millions of bags of sugary, tart tortilla chips now glutting the nation’s supermarkets. “Please bear with us while these unfortunate chips are removed from store shelves.” Schumann further apologized for the countless two-liter bottles of Zesty Jalapeño Slice also now available nationwide.