,

McDonald’s Testing Customizable Burgers To Compete With Chipotle

In order to compete with the increasingly popular Chipotle, which allows customers to select fresh ingredients for meals, McDonald’s is reportedly testing out a 100 percent customizable burger option that enables customers to choose their bread, cheese, toppings, and sauces. What do you think?

Harry Toth • Storyboard Artist

“This could work against them, admitting that the Big Mac might not be the perfect hamburger.”

Harry Toth • Storyboard Artist

Ben Gardner • Amateur Golfer

“Whatever happened to walking into a fast food restaurant, shouting a number, and eating whatever you were given?”

Ben Gardner • Amateur Golfer

Sally Evans-Johnson • Poster Maker

“Stories like this really make you appreciate how hard corporations work to make us happy.”

Sally Evans-Johnson • Poster Maker