Detroit Tourism Board's 'Hidden Detroit' Campaign Results In 24 Deaths

DETROIT—The Detroit Tourism Board is scaling back the city-sponsored “Hidden Detroit” program following the deaths of 24 tourists in the past month, city officials announced Monday. “The campaign did draw tourists to historically significant places that usually go unnoticed, like the rough-and-tumble honky-tonks of Ypsilanti and the site of the 1967 riots,” tourism board director Lauren Essleman said. “But ultimately, unfolding the free ’Detroit Off The Beaten Path’ maps in the middle of the Purple Gang’s old turf was not a good idea.” Essleman said that, in addition to the 24 tourists, the program resulted in the loss of more than 60 vehicles.