Women make up a quarter of the ESPN audience, and now the network has just soft-launched a new website for female sports fans. Here are some of the planned features:
Highlights that feature an explanation of the rules, what’s happening, and who everyone is
Bill Simmons’ column will run utterly unchanged
Team-by-team sensitivity ratings
Supportive code keeps the site from bouncing up and down as it scrolls
Pretty much the exact same amount of Tom Brady coverage
Message boards where a bunch of chicks can dyke it out like crazy
Community feature where site users can discuss goings-on, share stories, and then secretly trash on each other in private chats
Somewhat less male-on-male eroticism
