Dr Pepper Ten, a new diet soda from the Dr Pepper Snapple Group, is being marketed to men with the slogan “It’s not for women.” Here are some of the other ways the company is portraying the beverage’s masculinity:
Pull-out supplement in Men’s Health with instructions on how to use the bottle to massage the prostate
For first time, revealing Dr Pepper’s first name, which happens to be Mark
Dr Pepper–sponsored legislation could punish women caught imbibing the beverage with stiff monetary penalties or up to two years in prison
Removing estrogen from Dr Pepper’s original formulation of 23 flavors
24-packs come equipped with heavy-duty twine for securing the case to the hood or roof of a man’s automobile
Layer of body hair covering the majority of the can
Bow-hunting tip under the cap of every bottle
Promo in national restaurant chain offering free serving of Dr Pepper Ten every time you sexually harass a waitress
Maybe an ad featuring a picture of a guy holding a football
