McDonald’s has reintroduced its iconic Hamburgler character as a slickly dressed dad who moved to the suburbs to raise his family but is now tempted back into a life of crime after being reminded about McDonald’s hamburgers, a new identity that some internet users have said is sexy. What do you think?
“McDonald’s is wise to play into millennials’ insatiable appetite for elaborate corporate mascot backstories.”
Brian Ansley • Grassroots Organizer
“There’s nothing ‘sexy’ about recidivism.”
Michael Zavala • Linen Dyer
“But he still represents pure evil, right?”
Pamela Look • Bartending Instructor
