With the internet becoming more central to people’s personal and professional lives, it’s more important than ever for individuals to build a “personal brand” that markets themselves to the online community. Here are some tips for cultivating a personal brand:
Create a professional website to show off the work that has failed to get you hired
Build a fan base by loudly inserting yourself in the public sphere
Ask yourself what really makes you you. Is it your desperate need for validation? Or your complete lack of shame when it comes to self-promotion?
Do everything you can to hide that op-ed you wrote for your college newspaper
Sign up for a Google Plus account to experiment with social media strategies before trying them out on users
People love raw, unfiltered personalities, so try to meticulously cultivate the impression that you have one of those
Get out in front of this whole “sex lair” thing
Remember that the internet is a meritocracy where the best, most innovative ideas win, so try to be as physically attractive as possible
Patiently build your personal brand brick by brick with engaging posts and thoughtful content that is meaningful to your audience. If that fails, start insulting celebrities on Twitter.
