AKRON, OH—The Goodyear rubber company unveiled a brand new, perfectly round tire Monday, one that it says will replace all its earlier models of oval-shaped tires. “Market research showed that consumers prefer fuel economy and driver control over the comical, boingy-boingy motion of a car on oval tires,” said Goodyear representative Arthur Campau. Consumers are cautioned to store the new tires flat against the floor, as they can roll away when standing upright.
Goodyear Unveils New, Circular Tires
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